Creator Field Notes/Brief
IMDb Adds 'Digital Creator' Label With Six Subcategories
IMDb is adding 'digital creator' as a new professional category, letting creators tag their profiles with a subcategory such as streamer, vlogger or gaming creator.
BriefPublished 12 September 20261 min read1 linked source · 4 checked factsRevision 4
IMDb is adding 'digital creator' as its newest professional category, alongside the more than 40 other types of creative workers it already classifies. Once a profile carries the tag, the creator can pick a subcategory: streamer, vlogger, video essaying, video creator, gaming creator or influencer.
The site, which is entering its 36th year of activity, says the label lets artists 'represent the full scope of their work in one place.' IMDb has not said how the tag affects audience discovery, channel distribution or creator payouts.
Our view
A credit on a mainstream database gives creators one more place to publish a consolidated profile, though IMDb has not tied the label to any change in monetisation or audience reach.
What the reporting says: The reporting says IMDb is adding 'digital creator' as a new professional category with six available subcategories, and that the label lets artists 'represent the full scope of their work in one place.'
