Creator Field Notes/Brief
Burger King taps Rhett and Link as taste testers for Whopper Guarantee
Burger King has enlisted Rhett and Link as taste testers to promote its "Whopper Guarantee," Tubefilter reports. The deal puts a fast-food brand inside Good Mythical Morning, the duo's YouTube show now 14 years into its run.
BriefPublished 12 September 20261 min read1 linked source · 3 checked factsRevision 4
Burger King has enlisted Rhett and Link as taste testers to promote its "Whopper Guarantee," Tubefilter reports. The deal places a fast-food brand inside Good Mythical Morning, the duo's YouTube show now 14 years into its run.
Taste tests have become one of the show's most reliable segments, and on YouTube viewers can watch dozens of "food feuds" in which the pair compare fast food items from different chains. That makes the format a natural fit for a burger promotion aimed at the show's existing audience.
For creators, the deal is a reminder that a recurring segment can be the asset a brand buys into, rather than a one-off ad read.
Our view
This is a brand buying into an established creator format rather than a one-off sponsorship, which is the part other creators can learn from.
What the reporting says: Tubefilter reports that Burger King enlisted Rhett and Link as taste testers to promote its "Whopper Guarantee," and that taste tests have been one of the duo's most reliable segments across the 14-year run of Good Mythical Morning, where viewers can watch dozens of "food feuds" comparing fast food items.
