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Creator Field Notes/Brief
Steven Bartlett, whose Diary of a CEO podcast business was valued at $425 million after an eight-figure investment last year, is launching OBSN with billionaire Jamie Salter. The venture plans to invest $400 million in creator-led companies, though the announcement does not name specific investments or terms.
OBSN, pronounced like 'obsession,' will draw on Bartlett’s experience building creator economy businesses and backing podcasters such as Maggie Sellers Reum, and on Salter’s work at Authentic Brands, where he helped scale brands like Reebok and reimagine celebrity IP including Elvis Presley and Marilyn Monroe.
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This adds a large, creator-focused investment vehicle to the market, but the source gives no indication of which creators, channels or monetisation models it will prioritize.
What the reporting says: Steven Bartlett’s next venture is a $400 million plan to invest in creator businesses, and that alongside billionaire Jamie Salter he is launching OBSN, a venture that will look to invest $400 million in creator-led companies.
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How this story was checked. Written from the 1 page listed above, stored 15 September 2026; claims checked against that stored text on 15 September 2026.