The post says people often find the author through writing on AI and tech, and that vendors reach out nearly every week asking him to write about their products. He says he reserves writing for topics he has personal experience with. A founder told him, “We can write the best content in the world, but we don’t have any distribution.” The author says he used to think the same way. The post recommends building on great work: few people thoughtfully engage with others’ work, but when you do and add insights, they often share your content. It also recommends showing up consistently.