Commerce Desk/Brief
Rugs Direct rolls out Ask Cleo AI assistant for site search and PDP support
Rugs Direct has launched Ask Cleo, an on-site AI-powered conversational assistant that handles site search and product detail page support, and says it is driving increases in key performance indicators.
BriefPublished 12 September 20261 min read1 linked source · 5 checked factsRevision 4
Rugs Direct has rolled out Ask Cleo, an on-site AI-powered conversational assistant that handles site search and product detail page support. The retailer says the tool is driving increases in key performance indicators, without naming the metrics behind that claim.
Ask Cleo sits under Elevated Brands Group, which also owns Lightopia. The group ran the launch as separate rollouts for each retailer, with Lightopia debuting the assistant on its site in May.
For merchants, the rollout puts conversational search and product-page help alongside the storefront tools they already run.
Our view
AI-assisted search and product-page support is moving from experiment to rollout at multi-brand retailers, giving independent merchants a concrete example to weigh against their own search and PDP tooling.
What the reporting says: Rugs Direct has launched Ask Cleo, an AI-powered conversational assistant for site search and PDP support, and says it is lifting key performance indicators. The assistant is part of Elevated Brands Group, which rolled it out separately at Rugs Direct and at Lightopia, where it debuted in May.
